Senior Designer

NatWest Banking Group | Customer Advisor | Apr 2025 – Present

• Inclusive Research: Conducted research through direct interactions with a diverse customer base, gaining insights into financial needs and accessibility barriers.

• Vulnerability Support: Engaged with vulnerable customers using empathetic communication to provide personalised guidance and ensure account safety.

• Behavioural Analysis: Applied psychological insights to study user decision-making patterns, informing more accessible and trust-based service outcomes.

Baker Hughes | Content Designer | Aug 2022 – Dec 2024

• Accessible Content Strategy: Spearheaded the design of global publications, applying user-centred principles to enhance layout clarity, readability, and engagement for neurodivergent audiences.

• Inclusive Interface Design: Designed an investor-startup app with a focus on information architecture that simplifies complex financial data for varied user groups.

• Efficiency via Digitisation: Reduced manual inefficiencies by 50% through service digitisation, prioritising clear navigation and intuitive user flows.

• System Scalability: Developed interactive prototypes and design systems that increased task completion speed by 30% through consistent, accessible patterns.

Criscore | Product Designer & Interaction Designer | Aug 2019 – Dec 2022

• Remote Usability Testing: Conducted field studies and remote testing to identify accessibility pain points, resulting in a 34% increase in user retention.

• Inclusive UI Components: Designed scalable UI components and design systems for a cross-platform application, ensuring visual coherence and accessibility across devices.

• Evidence-Based Iteration: Used heatmaps and analytics to identify interaction failures, leading to design iterations that improved product-market fit and inclusivity.

General Electric | Interaction Designer | Aug 2018 – Dec 2020

• Digital Health Accessibility: Owned product design for a healthcare SaaS platform, ensuring interfaces were usable for clinicians and patients with varying physical and cognitive abilities.

• Compliance Alignment: Collaborated with developers to ship features aligned with strict healthcare security and accessibility standards.

• Flow Optimisation: Streamlined registration and behavioural flows, improving conversion by 30% and overall engagement by 40% through reduced cognitive load.

• Standardised Documentation: Produced comprehensive UX documentation and Figma components adopted across multiple teams to maintain high accessibility standards.